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“Every single person, every single day, every single minute, can make the world a better place,” proclaims UN Ambassador for Peace Dr. Jane Goodall, a world-renowned chimpanzee behaviourist who founded the Jane Goodall Institute in 1977. The institute is widely known for its innovative community-based conservation and development programs in Africa, as well as its Roots and Shoots environmental education network and humanitarian youth program.
In 2018, the Jane Goodall Institute, in cooperation with several Hungarian associations, launched the “Pass it back Bro!” (“Passzold vissza Tesó!”) campaign in Hungary, which targets mobile phones used in Hungarian households but discarded.
The campaign is held every year, and this year NI Hungary Ltd. (Emerson Test & Measurement) joined the campaign.
“The coltan ore needed to make mobile phones is mined in Africa, in the habitat of endangered species including gorillas and chimpanzees, consuming their habitats. Tantalum metal extracted from the mineral called coltan is used, among other things, to make capacitor coatings, which can also be found in mobile phones, laptops, GPS devices, and tablets,” environmental engineer at NI Hungary Ltd. (Emerson Test & Measurement) Beatrix Kolozsvári highlighted, who has been responsible for the US subsidiary’s environmental projects for three years. The young specialist said that she had already noticed the Jane Goodall Institute’s campaign aimed at recycling mobile phones.
“I saw that since NI also continuously strives to recycle electronic waste, it would be obvious if we joined such an extremely important and good cause. And the dramatic reports and photos sent by the staff of the Jane Goodall Institute confirmed that we must do everything possible to get as many people as possible to join the campaign aimed at recycling mobile phones. That’s why my colleagues can bring the old phones, which have often been hiding in the bottom of the drawer for years, to the collection points established by NI until the 22nd of November.”
Beatrix Kolozsvári added that the environmental programmes organised in the past had always been successful.
It’s a good feeling to see how much the 1500 employees of NI Hungary Ltd. embrace the ecological footprint reduction mindset not only at the company level but also in their home and family environment. That’s why there is always a lot of interest in our events aimed at eradicating illegal landfills or promoting sustainable transport. I am also convinced that the NI zero waste target of 90% recycling by 2030 will be met because we are already only a few tenths of a percentage point short of that. That’s why I’m confident that, like our ongoing campaign to reduce food waste, we will be successful in our “Pass it back, Bro!” campaign and be able to donate lots of mobile phones to the Jane Goodall Institute at the end of November.
In the meantime, I recommend the summary of National Geographic, which presents the exemplary work of Dr. Jane Goodall, to the attention of all interested parties,” Beatrix Kolozsvári emphasised.
Source and photo credit:dehir.hu
