Local services
Challenges and opportunities for the domestic financial sector. These were discussed by the field leaders at the first Future of Finance 2024 event.
Artificial intelligence and changing expectations: these were some of the topics addressed at the “Future of Finance 2024” conference organised by PwC Hungary in cooperation with the Faculty of Economics of the University of Debrecen.
PwC announced last November that it would open an office in Debrecen, given the economic importance of the region.
“We aim to support companies operating in Debrecen and the region, primarily in finance, accounting, tax and legal services. Here, businesses deal with a variety of challenges. These include finance, HR and various technological challenges. We try to support them in a complex way,” Director of PwC Hungary and Head of the Debrecen office Tünde Kis said.
At the event, PwC and the University of Debrecen signed a cooperation agreement. The aim is for the firm to contribute to the multifaceted training programmes of the Faculty of Economics and Business Administration. This will be supported by a scholarship programme in addition to theoretical and practical training.
“The existence of a university in the 21st century is inconceivable without establishing such corporate relations and incorporating the results of corporate cooperation into education and research. And why is it important? Because we are training fresh graduates for the labour market and it is important that they have up-to-date information,” Dean of the Faculty of Business and Economics at the University of Debrecen Veronika Fenyves said.
From this year, two training courses are available for young people, launched in cooperation with BMW Group Factory Debrecen.
“Our most important goal is to provide our clients with the highest quality support in complex economic issues, which requires the best economic experts in the country to work for us.
The University of Debrecen is a guarantee of quality, the fact that we can contribute to education and support students studying at the University of Debrecen with our modest means, I think it serves our goals and the goals of the institution as well,” Head of PwC’s Tax and Legal practice Gábor Farkas said.
The results of the 6th Hungarian Financial Leadership Survey were also presented at the conference. The graph shows that over-regulation, an uncertain economic environment and slow organisational responsiveness were the main risk factors cited by most respondents.
“What is definitely positive is that an overwhelming majority of CFOs said they are now comfortable with new technologies. Even though there is pressure from the technology side, they are getting more comfortable, they are getting more understanding, they are getting more able to explain it to their team and their colleagues, I think that’s a huge big positive,” Director at PwC Hungary Roland Balogh pointed out.
At the event, which focused on the future of the financial area, current monetary trends and solutions were also discussed with the leaders of Debrecen companies.
Source:dehir.hu
